“The details aren’t the details – they make the design” is what Charles Eames said already. We agree and we strongly work with this assumption in our minds. We’re not happy before everything is perfect.
Design is about solving problems. We believe a good designer needs to be able to think like someone else does. We create concepts and strategies to communicate the right things at the right time at the right place in the right way. “We’re not only artists.” This is one of our strongest competences.
We’re not specialized too much and thus always have an eye for all different media. We don’t close our minds to new things and always keep ourselves up to date and learn the newest insights about design rules, theory and design knowledge.
We offer a wide variety of design disciplines without loosing the eye and love for the details. We care for creating a consistent design language through all your communication channels.
upstruct was founded by Toni Harzer and Åsmund Vonheim Seip in summer 2005 in Berlin. After the first year together, Åsmund moved back to his homeland, Norway, and opend a second studio in Oslo. upstruct berlin oslo was born. Over the years both studios grew together, employing up to 6 workers, the clients became numerous and the projects bigger.
Due to strategic realignment, the Oslo studio had to be closed in 2010. Consequently the focus was back in Berlin, where it all began. Lars Trautmann is a part of the Berlin studio since 2008 and became a partner in 2011.
|since 2005||Founding member and partner at upstruct|
|2000 - 2005||Freelance designer for various agencies and clients|
|2000 - 2005||German Diploma of Arts in Communication Design at the University of Applied Sciences Potsdam (Specialism Corporate Design)|
|1998 - 1999||Internship as graphic designer|
|since 2011||Partner at upstruct|
|2008 - 2011||Internship and freelance designer for upstruct|
|2007 - 2010||Freelance designer for various agencies and clients|
|2004 - 2010||German Diploma of Arts in Communication Design at the University of Applied Sciences Potsdam (Specialism Intermedia Design)|
|2004||Internship as graphic designer (designkombinat, Constance)|
|2001 - 2006||Creation and compilation of an onlinemagazine “Punk-Island”|
|2002||Design- and mediatechnique highschool graduation with distinction|
|1998||First experiences with webdesign and -development|
Markus Dittrich • Intern, 2015
Åsmund Vonheim Seip • Co-founder & Partner, 2005 - 2009, upstruct oslo
Tom-Marius Olsen • Partner, 2007 - 2010, upstruct oslo
Jarle Frivold • Partner, 2007 - 2010, upstruct oslo
Anders Fristad Rudolph • Partner, 2008 - 2010, upstruct oslo
Øystein Riiser Gundersen • Partner, 2008 - 2010, upstruct oslo
Kati Hohnschild • Intern, 2011
Tobias Frost • Intern, 2011
Giancarlo Piccinno • Intern, 2012
Claudia Silbermann • Intern, 2012
Daniela Hach • Intern, 2013
Dorota Orlof • Intern, 2013
Claudia Scheer • Intern, 2013
Lisa Kolbe • Intern, 2014
Sergio Calero • Intern, 2014
Sarah Stauch • Intern, 2015
Marcela Bustamante • Intern, 2015
Get part of the upstruct family and work with us on our next projects. Send your application and your portfolio to
Although we really would like to respond to all of your applications we can’t guarantee that we will manage to answer all your mails. Also it might take some time. Sorry for that.
The flexibility of a small office combined with the access to a broad network of skilled professionals with the ability to realise larger assignments, is an increasingly popular formula because of it’s benefits for the costumers.
If a project demands special skills, we have all the suitable specialists. Even if it goes beyond our own range of products, we will always guarantee high quality.
The Studio is located in an old industrial building in Berlin Wedding surrounded by artists and performing arts studios and the “Uferhallen” arts centre nearby. Here we have the space that new ideas need.
You can reach us with U-Bahn (U8 Pankstraße or U9 Nauener Platz or Osloer Straße), bike or car and we are always happy to receive visitors!
Again we’ve created the visual for the ROCK AM SEE Festival at Lake Constance (Bodensee) in southern Germany. Of course we made a free interpretation of “Lake” again. Thankfully there are actually no sharks in the lake nearby. We’ll make a portfolio update soon with a lot more projects from the last months.
Thanks to Chris Danneffel and Daniel Drescher for the great festival photos. This photo shown here is by Chris Danneffel.read more • No comments yet
A small inbetweener: Schröder+Schömbs PR asked us to illustrate a map of L.A. as a goodbye present for a former long time employee who’s leaving for the city of angels – including secret and more famous tips of all her colleagues. We’ve been responsible for the whole map excluding the character illustrations.
Take care Melly and enjoy the West Coast life!read more •
We worked on it for more than 2 years now – always when we’ve been able in between client projects. We’ve dismissed dozens of designs and concepts for it but finally found the direction which should represent us and our high quality work.
Feel free to leave your comment or send us a message of how you like it. Constructive criticism is welcome!read more •
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T • +49. 30. 702 207 78
No matter if you have a detailed and finished briefing or if you don’t have any idea about how to start your design project: we’re here to help – don’t hesitate to contact us and ask us about anything.
The assignment does not start before everything is clear and you give us a go.