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Goodbye my little giant

June 14th, 2010

 



You were one in a million.
And went away way too early.
But I know you will be well off where you’re now.
You’ll always be in my heart!

Elliott 28/07/2006 – 14/06/2010

 

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Jäger on the Rocks

May 31st, 2010

 

Saturday night the sixth final of Jägermeister Rock:Liga took stage at Berlins Kesselhaus. A music-competition with internationally renown bands such as Zoot Woman, Moneybrother, Crystal Castles or Ash to name just a few of the past years. In this years final it was Hot Hot Heat from Canada who took all the glory defeating Hadouken! and The Films. It has been the third year for us now providing the whole visual identity. Always a pleasure working with music and booze, haha.

 

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4 cops vs. 1 scooter = mismatch right from the start

May 28th, 2010

 

Hope you’re still doing okay, little red beauty. Vive la resistance!



 

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New work online

May 26th, 2010

 

finally.

 

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Road trip

May 26th, 2010

 

This weekend I attended a wedding which took place on the beautiful west-coast of Norway.

Here are some hipster pictures from the trip.


This time Snipp had to stay home. ( Her dress were at the dry cleaner… )

 

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Sorry /•/ Happy

May 25th, 2010

 

After almost two years, our daily manager has left upstruct in favor of a new job. We wish him all the best of luck. – Thank you Anders, for all the good times we’ve shared together with you. We are of course sorry to loose such a guy, but happy on his behalf.  Hopefully the new job will feed your hunger and give you great challenges for you to handle – gracefully as always.

 

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As time flies by…

May 25th, 2010

 

Dear outer world,

here’s some news revolving the upstruct-cosmos in the last few weeks.

numero uno:
Berlin-office moved to a new and very spacious venue in übercool Kreuzberg / Schlesische Straße. Feel invited to pop by for a zünftige Brotzeit and some chittychat.

numero due:
Say hello to Lars, our well known and hard tested compadre in designcrime. After being our very first intern, and most valuable freelance-help while finishing his studies, he now became part of the collective. Welcome on board!

numero tre:
We have a great new coffee machine, which makes us even 15% better and more effective between 9 and 11 am, haha.

 

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upstruct all over Kotti and the rest of Berlin

March 18th, 2010

 

We lately have been working on the new identity of our new Berlin-client “Bar jeder Vernunft / Tipi am Kanzleramt“, going live these days. First monthly posters, followed by flyers & ads and absolutely fresh out the printer: the programme. Both webistes will be reworked and relaunched by Saint Elmo’s till may/june. We wanna take the opportunity to thank Saint Elmo’s for working on this together.
More soon to come in the worksection. Stay exited!

 

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Flatplan, say hello to the world!

February 19th, 2010

 

The single most important tool in producing any publication is the flatplan. This ingenious exploded diagram of a publication, similar to a film storyboard, enables everyone involved in its production to see pages, content, print sections or signatures, pagination at a single glance. Flatplans are constantly updated to reflect the inevitable changes that will occur, from a feature that needs to be extended, shrunk or dropped to a specific ad that needs to go opposite a particular editorial page. Such changes will necessitate a rearrangement of a section so that balance and pacing are till maintained throughout the publication. Each time such an alteration or amendment occurs, a new flatplan has be printed out and distributed to keep everyone up to date on developments. (From Yolanda Zappaterra’s Editorial Design)

 

As a design studio that works with print productions we are always looking for ways to improve the workflow between the content providers and designers. The time spent checking for updates and distributing the flatplan is a reoccurring timesink, and a factor that can create confusion in all productions is the. Editors or studio managers tend to create and muddle through their own «system» using tools like Word, Excel, email and handwritten notes. In the long run this becomes unbearable.

 

About a year ago we started to look for a product that could fit into our and our clients workflow. Surprisingly, nothing fit the bill. Unable to find a product out there that meet our needs, we started experimenting. Our first two goals was to create something that was simple to read and simple and effortless to edit. Secondly something that lots of people could have open at the same time and asynchronously receive updates as they wore made. What we ended up with was a product simply called Flatplan.

 

 

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Autumntime = Booktime

November 26th, 2009

 

Finally we made it. A huge list of fresh output in the worksection. Over 50% is great books we did in the last 6 month. But as well the latest amandus-poster, fresh from the printer, or the large softgarden-project we worked out this summer and many more stuff for your eyes only!

us_books

 

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