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The link is taken from the excellent design blog Speak Up, from the same posse who do Brand New, where they post and discuss new corporate designs and such from around the world. The last post is discussing the rebranding of the Norwegian Post, launched last week it has been causing several discussions and outbursts. I don’t wanna judge it completely before I’ve seen it in use, in context, but until now it seems pretty weak to me. A process is a process is a process, they say, but what good does it do when you process your way through message, history, tradition and handcraft, and end up with a toothless fairytale in pink. Speaking of colours, I’m surprised they didn’t use more beige!